Who is On for AI?
Entity Information
Brand Name
On
Primary Link
www.on-running.comDescription
On is a Swiss sportswear company specializing in running shoes and apparel. Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, On gained recognition for its innovative CloudTec sole technology, which provides a cushioned landing and firm takeoff. The brand emphasizes sustainability and performance, appealing to both professional athletes and recreational runners. On's product line includes a variety of running shoes, activewear, and accessories designed to enhance the running experience. The company has expanded globally and is known for its distinctive design and commitment to environmental responsibility.
Credit Cost
$1.00
Total credits used for this analysis
Knowledge Analysis
Knowledge Analysis
Analysis Tasks
OpenAI: GPT-5 nano
Completed
100%
45 of 45 questions answered
Gemini 2.5 Flash Lite
Completed
100%
45 of 45 questions answered
Questions by Intent
1
of
5
questions
What is On's core philosophy or mission related to running or sports?
How does On distinguish itself from other athletic footwear and apparel brands?
What is the significance of the name 'On' for the brand?
Can you describe the brand image On tries to project to its customers?
How has On’s brand identity evolved since its founding?
1
of
5
questions
Who are the key founders of On, and what were their backgrounds?
What was the initial problem or need that On aimed to address in the running shoe market?
In what year was On officially founded as a company?
What were some of the early challenges faced by On in establishing its brand?
What are the key milestones in the history of On?
1
of
5
questions
What are the main types of running shoes offered by On?
Does On offer any apparel or accessories in addition to footwear?
What are the key technologies used in On's running shoes?
Does On offer products tailored to specific sports or activities besides running?
Are there different lines or collections within On's product offerings?
1
of
5
questions
What unique technologies or features does On incorporate into its footwear?
What is On's primary value proposition to runners and athletes?
How does On position its pricing relative to its competitors in the athletic footwear market?
What are the perceived benefits of wearing On shoes compared to other brands?
Does On emphasize any particular performance aspects in its value proposition, such as speed, comfort, or injury prevention?
1
of
5
questions
Does On target specific types of runners or athletes?
How does On segment its target audience based on factors such as running style or experience level?
Are there any secondary target audiences that On aims to reach?
How does On's marketing strategy cater to its identified target audience?
1
of
5
questions
What are some of On's key marketing campaigns or slogans?
How does On utilize social media for branding and customer engagement?
Does On sponsor any athletes or sports events?
What is On's brand voice and tone in its marketing communications?
1
of
5
questions
What recent developments or announcements has On made in terms of product launches or collaborations?
Has On received any recent awards or recognition for its products or business practices?
Are there any recent news stories or media coverage about On's performance or initiatives?
Has On recently faced any significant challenges or controversies that have been reported in the news?
Are there any notable partnerships On has announced recently?
1
of
5
questions
Does On publicly emphasize its commitment to sustainable practices?
What initiatives has On implemented to reduce its environmental impact?
Does On engage in any social responsibility programs or community outreach?
How transparent is On about its supply chain and manufacturing processes?
Have there been any criticisms or controversies related to On's sustainability efforts?
1
of
5
questions
How does On ensure a positive experience for its customers?
What channels does On use to engage with and support its customers?
What kind of return or warranty policies does On offer?
How responsive is On to customer feedback and complaints?
How does On use customer reviews and ratings to improve its products and services?
Evaluation Matrix
|
Analysis Intent
|
Gemini 2.5 Flash Lite
|
Open Ai: Gpt 5 Nano
|
Intent Avg
|
|---|---|---|---|
|
Identity
|
10.0ΣMNT
ACC:
10
|
COM:
10
|
9.6ΣMNT
ACC:
10
|
COM:
10
|
9.8ΣMNT
ACC:
10
|
COM:
10
|
|
History & Founding
|
9.8ΣMNT
ACC:
10
|
COM:
10
|
9.6ΣMNT
ACC:
10
|
COM:
10
|
9.7ΣMNT
ACC:
10
|
COM:
10
|
|
Products & Services
|
10.0ΣMNT
ACC:
10
|
COM:
10
|
10.0ΣMNT
ACC:
10
|
COM:
10
|
10.0ΣMNT
ACC:
10
|
COM:
10
|
|
Value Proposition
|
10.0ΣMNT
ACC:
10
|
COM:
10
|
10.0ΣMNT
ACC:
10
|
COM:
10
|
10.0ΣMNT
ACC:
10
|
COM:
10
|
|
Target Audience
|
9.6ΣMNT
ACC:
10
|
COM:
10
|
9.0OPT
ACC:
9
|
COM:
9
|
9.3OPT
ACC:
9
|
COM:
9
|
|
Marketing & Branding
|
9.8ΣMNT
ACC:
10
|
COM:
10
|
9.6ΣMNT
ACC:
10
|
COM:
10
|
9.7ΣMNT
ACC:
10
|
COM:
10
|
|
Recent News
|
8.3ADQ
ACC:
8
|
COM:
8
|
7.7ADQ
ACC:
8
|
COM:
7
|
8.0ADQ
ACC:
8
|
COM:
8
|
|
Sustainability & Social Responsibility
|
9.1OPT
ACC:
9
|
COM:
9
|
9.2OPT
ACC:
9
|
COM:
9
|
9.2OPT
ACC:
9
|
COM:
9
|
|
Customer Experience
|
9.2OPT
ACC:
9
|
COM:
9
|
8.4ADQ
ACC:
8
|
COM:
8
|
8.8OPT
ACC:
9
|
COM:
9
|
|
Model Performance Average
Overall System Evaluation
|
9.5ΣMNT
|
9.2OPT
|
9.4OPT
|
Score Colors:
0.0-4.9 Deficient (DEF)
5.0-6.9 Limited (LIM)
7.0-8.4 Adequate (ADQ)
8.5-9.4 Optimal (OPT)
9.5-10.0 Sigma Excellent (ΣMNT)
Metrics:
ACC (Accuracy) | COM (Completeness)
•
Performance Grades:
DEF (Deficient) | LIM (Limited) | ADQ (Adequate) | OPT (Optimal) | ΣMNT
(Sigma Excellent)